Based on the actual shopping behaviour of over 2 million Australian consumers, a very robust and nationally representative sample - compared with point in time survey based databases ranging from anywhere between only 1,000 and 50,000 customers per year.
Contains over 1.4 million transactions per day across credit cards, BPAY and direct debit (making almost half a billion transactions a year), and soon to also have EFTPOS transactions. Purchases across the widest range of categories, incorporating customer spend across all types of retail, service and lifestyle transactions.
Includes customer characteristics and behaviours across factors such as age, gender, income and geography, as well as propensity to transact online, travel, demonstrate brand loyalty etc. Business customers profiled by industry type, business size and turnover.
Daily sales data is available within one week, allowing close to real-time understanding of sales performance for both your own brand as well as competitors. The effect of new strategies and tactics can quickly be identified and evaluated.
Data can be interrogated on local desktops to answer specific questions to define informed and optimal strategies.
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