Products & Services

Ad Hoc Analysis

The wide range of uses of Market Blueprint data means that it is common for clients to request specific pieces of analysis most relevant to individual brands and needs.

Examples of such ad hoc analysis might include:

• Appending existing customer segments to the Market Blueprint data and summarising various purchasing behaviours to better inform customer segmentation
• Appending more detailed customer data against Market Blueprint data to help identify various triggers in behaviours
  
  • As an example, it would be possible to append details such as customer upgrades, downgrades, customer churn etc against the Market Blueprint data and then determine other broader purchases that might have triggered the observed behaviour. It might be for example that from the customer’s purchase behaviour we can identify that the customer has had children, which can then be linked to an upgrade or downgrade in product holdings  
• Analysing the impact of the government subsidy on sales for each category and competitor