Products & Services

Customer Profiling » Brand Affinity

Understand the broader purchase behaviour of your customers (both within your industry and across broader categories) to:

• Help identify strategic partners 
• Identify opportunities to better target potential customers through cross promotions
• Identify gaps in your own merchandise range and hence extend the range of products you offer to customers
• Identify which competitors your customers also spend with

Brand Affinity of Virgin Blue’s Customers Under 34 Years

When analysing those brands within the travel industry, not surprisingly, Virgin Blue customers are highly likely to also purchase from other airlines and from hire car companies and hotels. 

Outside of the travel sector, Virgin Blue customers under 34 years of age are likely to also have purchased from brands such as Ticketek and Ticketmaster – suggesting that it is common for customers to book flights and accommodation at the same time as tickets to an event interstate.