Products & Services

Customer Profiling » Customer Behaviours

Understand the profile of customers and prospects across a broad range of behavioural measures. Each of these measures can be used to identify strategic opportunities for business and to provide additional insight into the profile of each competitor’s customers.

Examples of customer behaviours that might be of interest include:

• Online transactors: Understand the detailed profile of customers purchasing online - both in a specific industry as well as more broadly across other categories.
• Brand loyalty: Identify the types of customers who have a small number of deep relationships
• Use of premium brands: Identify customer types with a large proportion of spend on premium and luxury brands
• Use of budget brands: Identify customer types with a large proportion of spend on budget and discount brands
• Domestic travellers: Profile customers who travel domestically by destination
• Overseas travellers: Profile customers who travel internationally by destination 
• Income source: Understand which areas have a high predominance of individuals receiving government pensions, family payments, unemployment benefits and other subsidies
• Household composition: Using different spend patterns we can identify households most likely to have children of various ages, be retirees etc
• Spend by category: Identify the average amount different customers spend in a wide range of industries - including retail, telecommunications, entertainment, insurance, charities, fuel etc