Market Blueprint is a competitive intelligence and market information source based on depersonalised customer transaction data. It contains the actual purchase behaviour of over two million consumers, encompassing half a billion electronic transactions per annum. Market Blueprint industry analysis and market statistics offers accurate, current and detailed insights into the performance of markets, brands and consumers across Australia.
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Market Blueprint tracks how customers are increasingly transacting online, which age groups they fall into and in which product categories they shop. The database also offers insights into travel behaviour, the purchase of premium and budget brands and even brand loyalty. These insights lead to powerful customer segmentations, combining specific product requirements as well as lifestyles and implied underlying attitudes.
Brought to you by The Quantium Group, Australia’s