Industry Solutions

The depth and breadth of Market Blueprint data makes it a valuable source of customer information across a wide range of industries. The Market Blueprint database includes insurance, utility and telephone transactions, travel and entertainment expenditure, and even road toll top-ups!  Identifying the catchment area of a retail stores, the spread of customers and even the way they share their category spend between suppliers is clearly available.

Consumers can be grouped by age, gender, postcode and income, and businesses can be profiled by size, turnover and industry.

Accessing over a year’s history of depersonalised customer transactions means that it is possible to understand both your own customers, as well as the profile of customers buying from your competitors.