Industry Solutions

Insurance

Market Blueprint contains credit card, BPAY and direct debit transactions, offering a clear illustration of customers’ insurance relationships.

The ability to identify the following features makes Market Blueprint a vital source of information in the insurance industry:

• Insurance payments to General and Health insurers
• Roadside assistance payments
• Claims incurred (via the identification of excess payments)
• Customers switching to and from brands
• Traffic infringements
• Potential strategic alliances

The following types of questions can easily answered with Market Blueprint data:

• How is each brands’s market share trending?
• What is the profile of my competitors’ customers compared to my own?
• What impact are new entrants and niche players having?
• What is the profile of customers switching from and to particular brands?
• What is the profile of customers who transact online, who travels overseas, etc?
• What other brands, both within and external to the insurance industry, are customers transacting with?