Understand the market share of key competitors by week by market by customer segment. Market share metrics can be cut by consumer factors such as customer age, gender, income and geography or business factors such as industry, company size and turnover.
In this example, Target ranks second in market share for females under 34 years (with a market share of 12%) while it ranks fifth for males aged 45-54 years (with a market share of 7%). Bunnings Warehouse on the other hand ranks eighth for females under 34 years and first for males 45-54 years.
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Females, Under 34 Years |
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Males, 45-54 Years |
The sample chart below shows the market share held by Optus and each of its selected competitors in each ANZSIC industry, based on total spend by business customers for the month of March 2009. Telstra had the highest market share in all industries. Optus’ market share was highest in Cultural and Recreational Services and lowest in Agriculture, Forestry and Fishing.
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Market Share by ANZSIC Industry
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