When new players enter a market, competitors attempt to gain market intelligence into their performance. Analysing weekly sales results for both the new entrant and other players enables immediate insight into the sales results being achieved both overall and by segment.
The chart below sets out the monthly direct booking credit card sales for the two new entrants into the Sydney to Los Angeles market, Delta and V Australia, for the twelve months to 30 June 2009. United is also shown for comparison. Qantas and Air New Zealand are not shown due to the number of other routes they also fly.
V Australia had strong sales during its July 2008 launch and steady sales in the months prior to its first flight at the end of February. Delta has had mixed sales in the three months prior to its first July flight.
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Sales by Month and Airline
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The chart below sets out the monthly credit card sales for two neighbouring Country Road stores in Melbourne’s eastern suburbs for the twelve months to 30 June 2009. A new Knox City store was opened in April 2009 and appeared to have an immediate negative impact on the sales of the existing store in Glen Waverley.
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Total Revenue by Store
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Brought to you by The Quantium Group, Australia’s
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