Industry Solutions

Retail

The ability to track both your own customers’ purchases across a multitude of brands and industries, and those of your competitors, makes Market Blueprint a vital data source for all retailers.

To download our brochure on Market Blueprint applications in the retail industry click here.

Market Blueprint offers insights into the following areas:

• Market share – understand your share of spend versus your competitors at a national, state and even store level.
• Customer demographics – segment your customers by factors such as age, gender and income to understand who is shopping at your stores.
• Store performance – track the growth of particular stores in each location or shopping centre.
• Footprints – learn more about the catchment area of store locations and how far customers travel to shop, by day.
• New entrants - track the growth of both new entrants into the market and new store locations.
• Brand affinity – identify gaps in your product range by knowing what other brands your customers are purchasing, when they are purchasing and which locations they visit.