Products & Services

Retail Footprints

Analyse the catchment area of store locations and how far customers travel to shop. Understand which competitors customers shop with - identify where, when and how much they buy.

Examples of potential insights into store locations include:

• Understanding store demographics: Learn more about customers visiting all types of stores in all locations to understand competitive drivers
• Identifying gaps in store locations: Examine which competitors are dominant in a geographic area when planning new stores
• Identifying key competitor stores: Learn which competitor stores are also visited by your customers to understand where else they shop in your industry
• Learning about travel patterns: Understand which areas are being visited most often by your customers
• Understanding travel profiles: Identify how far customers are travelling from home to do their shopping
• Understand which customers use multiple stores: Identify the kinds of customers who shop in several store locations, or competitors’ store locations