It is possible to analyse the sales results of any individual store location for competitor to understand where customers live – potentially to inform localised marketing strategies or door drop activities.
The map shows the proportion of the population in each CCD who shopped at Target Brookvale in the six months to 28 February 2009. Alternatively we could examine the proportion of Target Brookvale sales coming from each CCD over a certain period.
This map shows the proportion of a CCD's over 16 population that had shopped at Brookvale Target in the six months ending 28 February 2009.
In contrast, the map below shows the proportion of the population in each CCD who shopped at Myer Brookvale in the six months to 28 February 2009.
This map shows the proportion of a CCD's over 16 population that had shopped at Brookvale Myer in the six months ending 28 February 2009.
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