Industry Solutions

Telecommunications

The fast pace of the telecommunications industry makes Market Blueprint a vital tool - enabling you to track the growth of new and emerging brands within the industry. Comparisons can be made between different brands, customer types and the value of services they utilise. The ability to distinguish consumers from business customers means a more detailed understanding of your customers for both retail and B2B markets.  

The following aspects can be further explored through the use of Market Blueprint data:

• Market share - understand your share of both consumer and business customers in the wider telecommunications industry and how it has changed over time.
• Market share by segment – understand your customers by age, gender, income and geography; or business dimensions including industry, company size and turnover.
• Growth - understand your performance relative to your key competitors’ or the industry as a whole.
• Switching customers – understand the profile of customers switching between brands.
• Purchasing behaviour – learn more about the trends in average spend and ARPU.