Industry Solutions

Travel & Tourism

Market Blueprint data contains transactions made by customers in both Australia and abroad, offering insights into the travel habits of different customers in each geography. The ability to segment data by factors including age, gender, income, location and time of transaction provides illustrations of tourists both within and outside Australia.

The following questions can be answered using Market Blueprint data:

• Where are customers travelling domestically, and what travel routes are increasing and decreasing in popularity?
• Are customers living in particular locations more or less likely to travel to particular domestic and international destinations?
• Are particular international locations being replaced by domestic destinations, and vice versa?
• Is the demographic profile of travellers changing, if so how?
• In which categories (e.g. accommodation, car hire, airlines, event tickets etc) are customers spending and are there overall trends emerging as a result?
• Which tourist destinations (e.g. regions, attractions etc) are experiencing growth, and at the expense of which other destinations?
• Of customers travelling, either domestically or internationally, what other brands are they purchasing?
• Season on season, how have spend and customer demographics changed for particular destinations?